Lic Laura Quiros Ortiz
Sr Product & Graphic Designer | UX/UI
Content Creator | Luxury Travel
Get to Know Us
More about me:
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Lead the creation and evolution of brand identity systems, shaping everything from core logo work to color direction, typography, iconography, and full guideline documentation.
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Design a wide range of marketing and communication materials—print, digital, and social—ensuring each piece reflects the brand’s visual standards.
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Develop user-focused web layouts and responsive landing pages, collaborating closely with developers and marketers to bring digital concepts to life.
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Take ownership of brand consistency, reviewing assets and ensuring alignment across all platforms and teams.
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Prepare files for large and small-scale production, manage vendor communication, and oversee the final quality of printed materials.
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Contribute to the creative process through research, concept exploration, and visual direction.
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Organize and maintain design systems, libraries, and documentation that support efficient, scalable workflows.
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Ppresent ideas clearly, gather input from stakeholders, and adapt designs based on feedback and strategic goals.
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I work hand-in-hand with marketing, content, and strategy teams to ensure that visual solutions support broader business objectives.
Experience & Strengths
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I bring over five years of experience in graphic, brand, and visual design, spanning both agency environments and in-house roles.
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My portfolio highlights expertise in brand development, digital design, and print execution.
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I’m deeply skilled in Adobe Creative Suite—particularly Illustrator, Photoshop, and InDesign.
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I work with Figma, Sketch, and Adobe XD to create digital layouts, prototypes, and web-ready assets.
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I have a strong command of typography, color, layout, and visual hierarchy, and apply these principles across every format.
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My background includes print production, responsive design practices, and optimization for digital platforms.
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I’m highly organized, communicate effectively, and am comfortable managing multiple timelines at once.
Additional Capabilities
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Experience producing motion graphics and animations using tools like After Effects, Lottie, and Premiere.
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Create custom illustrations and icon sets when needed to elevate brand storytelling.
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Understand HTML/CSS and collaborate easily with front-end teams.
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I’ve built and maintained scalable design systems and brand ecosystems.
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Enjoy supporting and mentoring other designers to elevate team output.
AI-Driven Creative Workflow
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I frequently incorporate AI tools into my process to streamline ideation, speed up production tasks, and enhance creative exploration.
Work Experience
Dell Technologies
August 2018 - August 2024
Accenture - Verizon
January 2016 - May 2019
Hasbro Inc.
January 2012 - June 2013
Senior Analyst, Project/Program Management:
I had the pleasure of working at Dell Technologies as part of the Client Solutions Group, where I served as Communications Lead. In this role, I was responsible for processing communication requests related to tool, policy, and process updates for the organization.
I managed hundreds of submissions and developed effective multimedia communications to ensure that thousands of Technical Support agents were well-equipped to help our customers.
This experience allowed me to strengthen my leadership, problem-solving skills, creativity, and commitment to excellence. I am a dedicated and passionate professional who combines design expertise with strong communication skills, making me well-suited for roles that require global experience and the ability to deliver impactful communication strategies.
I am confident that I can continue to excel and make meaningful contributions to any organization I join.
Senior Graphic Designer:
Printing Specialist for Verizon, responsible for managing HTML email campaigns, as well as creating pixel-perfect digital assets with a strong focus on UX/UI design.
Junior Graphic Design
Creation of POP materials (design and printing), photobooth prints, and other responsibilities of a junior graphic designer. This includes supporting branding projects, preparing visual assets for print and digital, assisting in creative campaign execution, as well as contributing to the development and maintenance of brand guidelines (brand book) to ensure consistency across all materials.
Skills
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Branding & Visual Identity: Expertise in building strong, consistent brand systems.
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Creative Direction & Concept Development: Leading campaigns from ideation to execution.
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Print Production Specialist: Skilled in prepress, color management, formats, finishes, and vendor coordination.
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Digital & Print Design: From social media assets to large-format prints and POP materials.
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UI/UX Principles: Designing user-friendly interfaces with attention to detail.
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Motion Graphics & Video Editing: Creating dynamic content for digital platforms.
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Project Management & Collaboration: Experienced in leading teams and delivering on time.
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Editorial Design: Digital and printing publications, Indesign Mastering.
Tools & programs
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Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Acrobat
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HTML, CSS
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Vision
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Dreamweaver
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UI/UX Tools
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Figma
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Digital & Print Tools
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Collaboration Tools: Microsoft Office, Google Workspace, Asana, Trello, Monday.com, Jira
Passion about Design:
“Design is a process that deeply involves the user. The outcome, beyond being just a product, must be an experience—crafted with a passion for fulfilling its function. Every detail is considered not only for usability but for the emotional and practical impact it creates, ensuring that the design resonates with those who interact with it.”
Director at Dell
" I had the pleasure of working with Laura at Dell Technologies as her manager, and I can confidently say that she is a dedicated and talented professional. She will do well in any position that requires an exceptional Graphics & Communications Designer with global experience.
As a Communications Lead for the Client Solutions Group, Laura was responsible for processing submissions for communication requests pertaining to tool, policy and process updates for our organization. Through her efforts to manage hundreds of tickets and creating effective multi-media communications, Laura ensured our thousands of Technical Support agents were best equipped to help our customers. Laura demonstrated outstanding leadership, problem-solving abilities, creativity and a commitment to excellence in these responsibilities.
Laura’s dedication to her work, combined with her design skills, make her an outstanding candidate for any role that requires a seasoned professional with a proven track record of success. I am confident that Laura will continue to excel and make significant contributions to any organization she joins. "
Regional Prototypes Coordinator
" Laura is an exceptional Product & Graphic Designer and a natural leader.
She combines strategic thinking with a strong user-centered approach, delivering elegant and effective solutions.
Her communication and collaboration skills make her a key asset in any remote team.
She leads with clarity, mentors others, and consistently drives results."
Data Scientist Manager at Spotify
I’ve had the pleasure of collaborating with Laura on a variety of creative projects. Laura brings strong vision, design expertise, and entrepreneurial spirit to everything she does.
Skilled in brand building, product launches, and creating both digital and in-person experiences, Laura consistently delivers thoughtful, cohesive results. Laura's design work spans branding, web, storytelling, and UX/UI, and she excels at turning ideas into fully realized brands, often managing multiple facets independently. Passionate about lifestyle, travel, sportswear, wellness, and luxury real estate, Laura approaches each project with dedication and energy.
Able to lead projects from concept through execution, anyone who works with her gains a truly versatile and creative teammate.